North American Veterinary Conference - Eric D. Garcia

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North American Veterinary Conference

North American Veterinary Conference

“Great advice, very dynamic speaker! Thank you!!”

– Attendee

SDTS2021-07-02T19:44:44+00:00

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ericgarciafl

Understanding the #cat owner persona is the secret

Understanding the #cat owner persona is the secret to attracting and keeping more cats in our care. It's all about understanding cat owners at their core. I'm proud to serve as an advisor to many industry partners to help them understand who cat owners are.

While providing top-notch #veterinary care and stress-free experiences is essential for the cat, it's just one piece of the puzzle. Equally important is connecting with the cat owner persona. Without that bond, ensuring lifelong care for our #feline friends remains challenging for most practices.

Here are a few examples of how cat owners are different than #dog owners:

⏺ Cat owners are introverts, and introverts hate the unexpected. For instance, drilling them with many questions about their cat during their first visit.

⏺ Cat owners respond poorly to advertising and are often skeptical, unlike most dog owners.

⏺ Cat owners are more educated and enjoy consuming educational content about cats, whereas dogs tend to skip over education.

⏺ Cat owners believe their cats are in excellent health and self-sufficient but have admitted that if they knew they could prevent problems for their cats, they'd take them to the vet more often.

Seeking tips to engage cat owners better? 😻 Check out the link in my bio for valuable insights! These resources are a tiny part of a more extensive conversation, but they will get you on the right track.

Are you headed to @fetchdvm360 next week? I would

Are you headed to @fetchdvm360 next week? I would LOVE to see you there! ♥️ #veterinary #fetchkc

Today, I'm feeling a wave of gratitude and nostalg

Today, I'm feeling a wave of gratitude and nostalgia as I reflect on a truly transformative experience over a decade ago. It's the story of a mentorship that defied conventions and left an indelible mark on my journey and life. Most traditional forms of #mentorship fail when your mentor and/or mentee only see one way of doing things, and it's usually their own way. But not with Dr. Garcia.

Over a decade ago, I had the privilege of working at Dr. Garcia's #veterinary practice. Little did I know that this professional #connection would evolve into something far more profound—a reverse mentorship that would shape how I view my career, our profession, and my place in it.

Dr. Garcia, a seasoned and successful veterinary #entrepreneur, saw something in me that I couldn't fully comprehend then. He embraced the concept of reverse mentorship, where roles were flipped, and I, the junior team member, became a teacher as well.

Through countless conversations and shared experiences, Dr. Garcia and I forged a bond that was built on mutual respect, trust, and an unquenchable thirst for learning. As he guided me in the intricacies of veterinary practice while sharing his insight and expertise, I had the privilege of introducing fresh perspectives, new technologies, and evolving trends.

Looking back, I realize how impactful this relationship was. Dr. Garcia's openness to learning from me and my generation's insights challenged me to embrace my potential. His willingness to set aside traditional hierarchies created an environment where ideas flowed freely and growth was boundless.

Today, as I reflect on the journey that Dr. Garcia and I embarked upon, I'm filled with gratitude for the mentorship that transcended age and experience. It's a testament to the fact that true growth knows no boundaries and that the most profound lessons can come from the most unexpected moments.

Stop hiring! At least until you listen to this. Ar

Stop hiring! At least until you listen to this. Are you recruiting right now? Why not work smarter with the team you already have? Adding more people to what feels like busy practice shouldn’t be the first thing you do. Listen in to my latest guest appearance on the #podcast “ConnectedCare” with Nicole Knight at Covetrus to learn more about how to boost practice efficiency. Now streaming 👉🏽link in bio #hiring #recruiting #veterinary #smallbusiness

#unplugged, returning on 👉🏽 June 26. As a re

#unplugged, returning on 👉🏽 June 26. As a reminder, during this time, I will not be able to generate any activity through phone, email, or any social network, including but not limited to glancing, checking, syncing, Wi-Fi connecting, pinning, sharing, Googling, commenting, liking, loving, angering, Facebook live-ing, tagging, favoriting, tweeting, Instagramming, messaging, TikToking, texting, Facetiming or uploading.

Hey Friends, Today I'd love to shed light on this

Hey Friends, Today I'd love to shed light on this awesome organization helping support veterinary professionals through small support groups. It's called @veterinaryhope foundation.

You can expect

👉🏽 Guided discussions with rotating themes and topics that are carefully chosen to reflect the needs of practitioners.

👉🏽 A place to share thoughts and perspectives and hear the thoughts and perspectives of others.

👉🏽 A close community of acceptance, respect, and support of one another’s individuality and concerns.

Groups are matched based on affinity and primary type of practice (Equine, Small Animal, Large Animal, Mixed, Industry/Other, etc.). Also considered is the attendee’s role in that practice (owner vs. associate, ambulatory vs. brick and mortar). Additionally, other demographics, such as year of graduation and time zone, are accounted for to foster connections.

Check them out at https://veterinaryhope.org to learn more ❤️ #love #community #connections #veterinarymedicine

I'm an #introvert by nature (Myers Briggs = INFJ).

I'm an #introvert by nature (Myers Briggs = INFJ). Growing up, my #mentors would throw me into what can now be considered vital #networking opportunities that paved the path to what I view as #success today.

I dreaded every single moment of it. The only thing that would get me through these awkward interactions was my extraordinary ability to talk about the weather for 30 minutes non-stop, and when the person I was meeting started to ask about what I do for a living and why I believe it's important. You couldn't get me to stop talking once someone asked about the opportunity within my field of expertise. This approach scored my first time speaking at (then) NAVC in 2012, my contributions to the 5-minute #Veterinary Practice Management Consult in 2013, and my first ongoing industry partner relationship with (then) Vetstreet.

Today, I've come to appreciate the value of networking, and after being thrown into many situations, I would have otherwise (on my own without a mentor) avoided.

For any introvert who hates the idea of networking, find two things that make it easy for you to warm up the conversation. It's silly, but for me, it was the weather. It worked! From there, focus on why you believe your work is essential. And most importantly, focus on why you believe what you do and your approach is unique. After all, it's networking; you should take an opportunity to make your mark. Of course, it's a two-way street, so be prepared to ask questions in return about who you're meeting and make notes of why what they do is extraordinary.

If I meet you in the future and you talk to me about the weather before I do, I'll nod and know you've read this or understand that you're just like me. #veterinarymedicine #vettech #smallbusiness

🤓 Follow my hobbyist account as I venture into

🤓 Follow my hobbyist account as I venture into the world of beekeeping and finally share some of my drone photography and videography with the world 👉 IG @droneguyandabeehive

For many years, I have been hunting for a hobby. After several failed attempts, I have finally settled into two hobbies.

👨🏽‍✈️ Flying my drone anywhere from over the large patch of trees off my backyard to off the coast of The Big Island and wherever future travels may take me (and is permittable by local regulations 😂 )

🐝 Becoming a beekeeper in suburbia. I'll be in training for a long time, but my hive is ready to welcome new bees the first week of May. I will be a dad to a new species of kids... around 10k bees, specifically!

The reason for a hobby for me is relatively simple... it's a distraction to get through the monotony of life. Life on the road can be pretty adventurous, but it becomes routine after a short while. While at home, I'm building a better schedule to manage work instead of working from the moment I wake up until I decide to make dinner late in the evening.

My personal time shall now be filled with flying my drone, sorting through photos, editing drone footage, and checking in on my bee friends. And, of course, seeking my next adventure in a previously undiscovered part of the world.

If you'd like to follow along, follow me on IG @droneguyandabeehive, Facebook, and/or TikTok using the same handle.

We have an opportunity to improve our processes to

We have an opportunity to improve our processes to meet our clients where they are today and deliver the optimal experience. A lot of it revolves around making things SIMPLE for your pet owners.

Listen, we all do it.

👉🏽 We shop online, visit our physicians via telemedicine, schedule instant appointments online, and engage with brands through social media.

💁🏽 💁🏽‍♂️ Our pet owners? Well, they're no different from you and me. I often joke that we treat pet owners as if they were an alien species of demographic we've never seen before that hates convenience and technology. If we follow the data, it tells a different story.

Continue to evolve your client experience and thrive in the unknown future ahead. #opportunity #technology #future #veterinary

Smile and unplug 😊 unplugging means no activity

Smile and unplug 😊 unplugging means no activity through phone, email, or any social network, including but not limited to glancing, checking, syncing, Wi-Fi connecting, pinning, sharing, Googling, commenting, liking, loving, angering, Facebook live-ing, tagging, favoriting, plus-one-ing, tweeting, snap chatting, Instagramming, messaging, tiktoking, texting, Facetiming, or uploading. See you March 23 ♥️

WHAT. A. WEEK! #VMX2023 is down in my books as one

WHAT. A. WEEK! #VMX2023 is down in my books as one of my all-time favorite conferences… ever! 28k attendees! So many wonderful memories. So many wonderful attendees with extremely kind hearts. So many friends who taught their hearts out. Even though I came back from VMX sick (don’t worry, I tested negative for COVID and the flu)… I’m still running off of the high. No photos of me this year… only photos of some pretty incredible people (and many more I didn’t get to snap a photo of). My heart is full ♥️

I’m ready to see you all at #VMX2023 😃 I hope

I’m ready to see you all at #VMX2023 😃 I hope you can join me for one of these sessions and come up to say Hi! Welcome to sunny Orlando, Florida! 🌴☀️ #veterinary #vetmed #vetmedlife #vetmedworld

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