About
The Short Story:
The Long Story:
IT expert. Digital marketer. Industry thought leader. When it comes to helping veterinary practices streamline their technology and attract and retain clients, Eric Garcia has a proven track record of educating the industry and producing results. Eric is an internationally recognized IT and Digital Strategist working exclusively with veterinary practices. Garcia’s work has been recognized throughout the industry. Eric was voted VMX 2020 Speaker of the Year by conference attendees. He speaks regularly at conferences all throughout the world.
The Long Story:
Eric Garcia isn’t just a marketing and technology expert—he’s someone who truly understands the inner workings of a veterinary practice. His journey started over a decade ago at Veterinary Medical Clinic, where he rolled up his sleeves as an IT Administrator, modernizing the hospital from the ground up. He overhauled the entire network, integrated diagnostic tools, and implemented a new practice management system—seeing firsthand how smart technology and efficient workflows could transform patient care. Before long, he transitioned into business management, helping the clinic grow while keeping a strong focus on client communication and patient experience.
His passion for blending technology, marketing, and veterinary medicine led him to take on the role of Vice President at Pets Vets and You, a veterinary-exclusive marketing firm dedicated to helping clinics connect with their communities. After selling the company, he founded Tapir—formerly Simply Done Tech Solutions—to continue empowering veterinary teams with practical, real-world solutions for technology, marketing, and client engagement.
With hands-on experience inside veterinary hospitals, Eric understands the challenges that come with running a busy practice. That’s why he’s spent years guiding veterinary teams on how to use technology and digital marketing to not only attract new clients but to build stronger relationships with pet owners.
His work has earned industry-wide recognition. He was named VMX 2020 Speaker of the Year, has been published in three editions of Wiley’s Five-Minute Veterinary Practice Management Consult, and has authored over 15 chapters on technology, digital communication, and marketing in veterinary medicine. He also served as the former marketing columnist for Today’s Veterinary Business, where he provided veterinary professionals with actionable strategies to improve client engagement and practice growth. As the previous program chair for conferences like VMX, he’s played a key role in shaping the conversations that matter most to veterinary professionals.
Beyond technology and marketing, Eric has a deep passion for improving communication with cat caregivers. He has served on advisory boards for organizations such as The Feline Veterinary Medical Association (formerly AAFP) and major pharmaceutical companies, working to help veterinary teams better understand and connect with cat owners.
At the heart of it all, Eric is a problem solver and a storyteller who believes that great technology and great communication can transform veterinary medicine. When he’s not consulting or speaking at conferences, you’ll find him flying his drone across the world, capturing breathtaking footage, beekeeping, or spoiling his two geriatric pups, Elvis and Penny.
At the heart of it all, Eric is a problem solver and a storyteller who believes that great technology and great communication can transform veterinary medicine. When he’s not consulting or speaking at conferences, you’ll find him flying his drone across the world, capturing breathtaking footage, beekeeping, or spoiling his two geriatric pups, Elvis and Penny.
If there’s a better way to do something, Eric will find it—and he’ll make sure veterinary teams feel confident using it.
Upcoming Events
Contributions
I love all things related to digital marketing and veterinary medicine. Bringing the two together allows me help veterinary practices work more effectively and maximize the impact of what they do.
I’m proud to speak about the topic and to publish about it too.
You can read my work or reference my contributions to the field via the following resources:
I’m proud to speak about the topic and to publish about it too.
You can read my work or reference my contributions to the field via the following resources:
Social Media Columnist for Today’s Veterinary Business
Published in Blackwell’s Five Minute Veterinary Consult
Advisory Board Member for American Association of Feline Practitioners: AAFP
AAHA Trends Magazine
DVM360
VetFolio
Additional publishing credits in global veterinary publications
Pioneering new veterinary products and services with industry partners
