Cruising Altitude

Unplugged: Embracing Boredom I’m bored. And yet, I’m also filled with inspiration. It’s the fifth morning of my 10-day unplugged journey. I’m sitting outside, resting in the cool breeze of spring. It’s in the low eighties, comfortable for where I lay in one of [...]

#UNPLUGGED 2020: Disconnecting To Connect Again “Real change will come when you focus on yourself.” - Ritu Ghatourey This year marks my 7th summer finding time to go fully #unplugged...or it would have if things hadn’t gone...the way that it has. It’s safe to [...]

#EnoughAlready It’s Time to Say #EnoughAlready – Put an end to the negativity coming from within our profession! “There’s an even more disturbing trend I’m witnessing in our profession, one that’s actually coming from within…” – Eric D. Garcia When it comes to [...]

#UNPLUGGED: Your Stories. “Turning off social media, not checking email, and not feeling the urge to immediately respond to text messages removes that ever-present “being connected” weight from my shoulders and allows me to enjoy just being in the moment.” - Garret Pachtinger, VMD, [...]

#UNPLUGGED: You Make Your Own Rules If you haven’t tried #Unplugging yet, it’s not too late. Sure, I’ve been trying to convince you for a few years now, but then again, I’ve never minded a bit of persistence. If you’re just catching up, [...]

The most important mobile app We all know that technology is accelerating, but do we also know how to take advantage of these breakneck speeds? While our veterinary practices may have already learned to leverage the digital sphere with a stunning website loaded [...]

5 SEO Techniques You Can Implement Today Guessing how many Google searches are performed each year is a bit like guessing the speed of a domestic house cat. Sure, it’s fast, but how fast? And sure, we use Google a lot, but how [...]

How to Build More Loyalty Among Both Millennials & Baby Boomers “Coming together is a beginning; keeping together is progress; working together is success.”  - Henry Ford When the doors of your veterinary practice swing open in the morning, you want pet owners [...]

Instant Success with Instagram “Look at Instagram as your opportunity to share exclusive behind the scenes access to your veterinary practice.” – Eric D. Garcia The social media sites with the highest traffic in 2017 aren’t just getting millions of views; they’re receiving [...]