Resources for Engaging with Cat Owners

Eric D. Garcia is an expert when it comes to communicating with cat owners. Eric is an advisory board member of the American Association of Feline Practitioners and a cat expert. Eric has served on several boards alongside global experts dedicated to helping veterinary professionals around the world increase the medicalization of cats. Eric has proudly lectured on communicating with cat owners to veterinary audiences around the world and worked with several pharmaceutical and pet nutrition companies with projects related to better engaging with cat owners.

The relationships we form with cats are something of a spiritual experience. The way they sense our emotions or how we read their moods just by looking at their eyes hints at an extraordinary connection.
Dr. Gray, Veterinary Medical Clinic
Despite our love of animals and pets and their constant representation on websites and social media channels, I’ve found that veterinary practices rarely post about cats on social media and across their marketing efforts as a whole.

As a profession, we’re doing a better job at providing a great experience for cats in the hospital, from stress-free handling techniques to pheromone-diffused towels and even cat owner waiting areas. Of course, we still have a way to go, but we’re making improvements. However, we’re failing to engage cat owners at their core. If we can’t tap into the cat owner persona, engaging in a conversation about lifelong care will continue to be challenging.

When I consult with veterinary practices around the world, I comb through everything I see to get a holistic impression. This includes marketing materials in waiting rooms, the website, social media channels, and brochures. I’ve noticed that kittens are sometimes used in picturesque settings — a photo of a basket of kittens in a sun-drenched field is oh-so realistic — but cats are mostly neglected.

This page is dedicated to helping you help your cat owners with tips and resources you can use right away.

The Importance Of Regular Cat Checkups

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The curse of the cat with Eric Garcia
Purr Podcast
Digital storytelling with the amazing Eric Garcia. And because Eric is being unplugged at the moment, we decided to publish this great podcast in his absence. Did you know that cat owners normally think cats rarely get sick and veterinarians often neglect cats in their hospital pictures? Eric is a digital guru and the most knowledgeable IT person in veterinary medicine at the moment
Are you feline social media friendly with Eric Garcia?
Purr Podcast
Another great podcast with Eric Garcia, our own digital guru, talking social media. When you begin you should start in one specific space and Eric feels Facebook is the place to be now as more than 50% of each generation is currently on FB. He further gives some great tips on starting your own YouTube channel and why it is so important to get your own practice app where you can create your own owner community. An amazing episode!

Links To Helpful Resources

14 Tips For A Better Feline Veterinary Appointment